US compression apparel maker Marena brings in 3D body scanning tech to mitigate post-surgery fit issues
The Marena Group – a leading US-based compression garment manufacturer – has partnered with Fit:match.ai., a technology platform to launch an AI-powered body scanning app.
The app enables plastic surgeons in clinics to match their patients with the post-op garments that fit them best. As per the company, until now, many physicians and patients have faced challenges in achieving the perfect fit for post-surgical compression garments, which are essential for supporting the body’s healing process after surgical procedures.
It’s worth noting here that solving the post-surgery fit issue has always remained a challenge for both health professionals and patients.
Colin Marafko, Chief Marketing and E-Commerce Officer of Marena, commented, “This partnership with Fit:match enables us to take that commitment to a new level by ensuring the patient is in the ideal size and style garment for their unique anatomical characteristics and procedure.”
Dale Clendon, Chief Executive Officer, added, “The app not only ensures each patient is in the proper Marena garment, but also saves physicians time with manual measuring and increases their confidence that their patients will be satisfied with their results.”
Marena’s new sizing and garment selection app uses LiDAR and Fit:match’s AI-driven, 3D body-shape technology to scan surgery patients at recommended intervals both pre- and post-procedure to match them with the products that best fit their shape transformation at every stage.
To receive their recommended matches, a patient simply needs to register in the app on an iPhone. A staff member in their doctor’s office then completes the 360-degree scan using the phone, which takes less than 20 seconds.
The app instantly analyses the patient’s unique body-shape data and suggests the size and style of garment that will provide the best fit at each post-operative stage to best support their recovery.
“We are thrilled to bring our tech-enabled retail solution to the post-surgical recovery space in partnership with Marena, a brand that has long led innovation in post-surgical and compression garment technology,” mentioned Haniff Brown, Founder and CEO of Fit:match.
