We’re reshaping how we see the body.

As Founder and CEO of Fit:match, Haniff is leading the development of a body intelligence platform that applies advanced AI and 3D scanning technology across retail, sports science, and digital health. His work focuses on helping organizations better understand human shape, movement, and change to improve outcomes ranging from product design to performance tracking and health monitoring. A first generation Jamaican immigrant, Haniff is driven by building technology that enables businesses to scale more intelligently through data driven insights about the human body. He studied Mathematics and Psychology at Williams College and brings over a decade of experience spanning investment banking, private equity, and consumer focused technology. At Credit Suisse and Freeman Spogli, he focused on investing in retail and consumer companies, developing deep expertise in growth strategy, operations, and scaling innovation. In 2018, Haniff founded Fit:match to bridge the gap between physical bodies and digital systems, a vision that has since expanded into multiple industries seeking more accurate, accessible, and actionable body data. Outside of work, he enjoys soccer, spending time with his family, and being deeply involved in the fast paced startup ecosystem. He currently resides in Miami, Florida.

Dr. Jie Pei is the Chief Data Scientist at Fit:match, where her research and inventions underpin the company’s core body intelligence technologies. She is the primary inventor on three patented innovations centered on 3D body scanning and shape analysis, enabling accurate modeling, comparison, and interpretation of human body data at scale. Dr. Pei earned her Master’s and PhD degrees from Cornell University, where her research focused on how 3D body shape influences fit, sizing, and physical variation across populations. She has authored 13 peer reviewed journal publications, with the majority as first author, reflecting her leadership in applied body shape research and data science. At Fit:match, Dr. Pei leads the development of the company’s 3D body shape database and analytics frameworks, translating complex shape data into actionable insights across multiple industries. Her work supports applications ranging from apparel sizing and product matching to performance tracking, physical change analysis, and health related measurement consistency. She oversees the development of Fit:match’s core modeling systems, including shape comparison methodologies and proprietary discrepancy metrics that enable precise, repeatable body analysis. Dr. Pei’s research driven approach has helped establish Fit:match as a first mover in scalable, real world body data interpretation, solving long standing challenges in how organizations understand, compare, and act on human shape variation.

Spearheading product strategy and development across the company, Asna is positioning Fit:match as a Product leader in the fit technology space by utilizing innovative state-of-the-art applications to produce a unique experience across all clientele. As a business savvy and energetic Product professional with over 10 years of experience, specializing in digital product development, Asna is leading the disruption in the retail technology space with a 3D-shape based solution. As a Pennsylvania State University alumni, she has been driven to master Product design and creation within large organizations and across multiple businesses. Asna led Product development for various Consumer tech initiatives including Neutrogena’s Skin360TM face scanning technology and Tylenol’s Digital Ear Scope Otoscope. With a focus on digital innovation, Asna holds a patent for creating the digital experience using a Class 1 Medical Device for Consumers. She continues to leverage her skill-sets in Product innovation to tap into the world of retail and help solve the many pain points in the industry as it relates to e-commerce, diversity of shopping behaviors, & the need to purchase only what fits.

Dylan is an experienced technologist and engineer, leading most of the front-end development work at Fit:match. His career has focused on emerging tech, especially computer vision, augmented and virtual reality, and machine learning. The new opportunities ushered in with the rise of spatial computing are his professional focus today. In 2008, Dylan wrote what was arguably the first AR application for the iPhone, a card magic trick performed with the phone camera, and one of the first apps on the new App Store. In the years that followed he built countless mobile applications for Fortune 100 companies, like Target, Disney, Toyota, and Carnival Cruise Line. Dylan agrees with Steve Jobs that the best tech companies live at the intersection of the arts and the sciences, and tries to engage his creative capacity as fully as the technical. He is a classically trained musician, hobbyist magician, and an artist who cares deeply about great design. With his wife and kids, they enjoy the endless opportunities for family fun living in central Florida.

A Jamaican-born tech innovator, Eric holds a BBA in Computer Information Systems and an MSCS from Howard University. As the first Black inventor with multiple granted USPTO patents related to data management and security, he brings over two decades of expertise across various industries, including Interactive Media, Healthcare, Telecommunications, Fintech, and Biotech, to Fit:match. His extensive career spans software engineering at AOL, leadership roles at Johnson & Johnson, and a decade in business and tech leadership at TATA Communications. As the Technical Founder and CEO of ijura, a corporate venture-backed mobile cybersecurity startup, Eric's innovation led to multiple patents and a product-market fit. Beyond his professional achievements, Eric is deeply involved in mentorship and community engagement. He serves as an advisory board member for Black-owned tech startups, mentors through 1000 Black Voices and Techstars Miami, and volunteers as a high school and AAU basketball coach.

Demina joined Fit:match in 2021 as Senior Sales Executive, and has 7 years of experience working on the wholesale side of luxury goods. Previously, she was the Global Sales Director for luxury accessory brand, Buscemi. As the Sales Director, Demina was involved in Sales, Marketing, Product Placement and Public Relations for the brand. She has always brought a level of focus and attention to detail to her work and has a passion for building impactful client relationships. Throughout her career, Demina has managed and exceeded the set business targets within her territory, built and maintained lasting relationships with clients, and has a high level of understanding the market. As an LA native, she holds a bachelor degree from UCLA and in her free time loves spending time with her daughter.

Leading all marketing and growth efforts for the company, Hillary has revolutionized Fit:match’s brand identity through an omni-channel B2B2C lens. She is responsible for all content development and execution in marketing, advertising, and web development and holds a close relationship with both front-end (sales) and back-end (tech) to drive winning go-to-market strategies and launches. Hillary joined the company after 8+ years in the fashion retail industry, including a 5 year tenure at Saks Fifth Avenue’s corporate office. Her extensive work with global brand partners included developing best-in-class loyalty programs, special event campaigns, and public relations partnerships that fueled both engagement and ROI. With a Bachelor’s degree in Communication Studies from Loyola Marymount University, Hillary’s passion lies in revolutionizing the retail world with technology to transform the traditional shopping experience for brand partners, while still meeting business goals and increasing customer loyalty.

With over 20 years in design and merchandising, Kerri brings to Fit:match her expertise in technical design, patterns and fit. She has been at the forefront of the fashion industry showcasing designs in Los Angeles and New York with clients such as Nordstrom, Bloomingdales and Macy’s. With a bachelor’s degree in Women’s Studies from UCLA and a graduate degree from FIT in New York, Kerri’s goal is to refine the future of fit by ensuring that each person has the opportunity to buy clothes that are not only the correct size, but the best fit for their unique shape. Kerri works closely with the technical team at Fit:match to test and refine the technology while considering the fabrication, style lines and fit of each garment. She partners with the clients’ technical design teams to understand the fit intent of every style. In her free time, Kerri loves to ski, paddle board and run with her dogs. She enjoys spending time with her family as well as just quiet time reading a book. Kerri is a California native, but is living her dream in the mountains of Colorado.