Savage X Fenty Teams Up With FIT:MATCH to Launch New In-Store Fitting Room Experience

Intimate wear company Savage X Fenty by Rihanna has teamed up with the digital twin platform FIT:MATCH to launch an in-store fitting room experience.

The first-of-a-kind experience, exclusively available at Savage X Fenty retail stores, leverages Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit to scan shoppers and match them with the best-fitting Savage X styles based on their exact body shape.

“Fit Xperience has been a game changer in merging the physical and digital retail brand, especially at a time when fit and comfort in your body is so important,” said Christiane Pendarvis and Natalie Guzman, co-presidents of Savage X Fenty.

"Our diverse Savage X Fenty community has benefitted tremendously from Fit Xperience – we've received overwhelmingly positive feedback about individuals feeling confident as they shop our products in store. With this new iteration of Fit Xperience, we're excited to continue providing a seamless and positive shopping experience for everyBODY."

The move to partner with FIT:MATCH is part of the brand’s effort to identify pain points in the customer’s experience and also create solutions for them. The partnership follows Savage X Fenty’s 2022 investment in accelerating the expansion of the AR-powered technology, which solves fitting problems that have long plagued brands and consumers by utilizing body shape data rather than just standard measurements.

“Unique and personalized shopping experiences are the future of retail for both the end customer and business owner alike,” said Alec Gefrides, Intel’s vice president of Network Edge Group. “Fit Xperience’s use of computer vision and AI inferencing at the edge is an industry innovation that can significantly help to increase overall shopping accuracy and customer satisfaction, resulting in better business outcomes for fashion – and tech–forward labels like Savage X Fenty. We are pleased to see how Intel technology is helping to make this modern, in-person shopping experience a reality.”

The experience takes less than 30 seconds from beginning to end, ultimately saving time for shoppers and store associates, and can be leveraged for buying an expanded assortment of products, including sports bras, leggings, and more from Savage X Fenty’s new Sport collection.

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