Savage X Fenty by Rihanna Opens New Location in Atlanta

Savage X Fenty, a global lingerie, innerwear and apparel brand founded by entertainer and businesswoman, Rihanna, announces a brand new retail location in Atlanta at Lenox Square. The grand opening is set for Saturday, February 11th.

The store will be hosting a 2-day celebration, including a DJ, snacks, special giveaways, photo moments, and of course, shopping. Branded tote bags will be provided as a gift with purchases $75 and over (while supplies last), plus the opportunity for tote customizations on 2/11. Shop the brand’s newest collections of accessibly priced styles across lingerie, lounge, sleepwear and sport.

The new retail location will also feature the next iteration of its Fit:Match technology. The product, dubbed Fit Xperience, gives shoppers the opportunity to get scanned in an in-store fitting room using Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit. Within seconds, customers are matched with the best-fitting Savage X Fenty styles based on their exact body shape.

Savage X Fenty is a brand that champions inclusivity, fearlessness and confidence. "We want to make you feel sexy and have fun doing it." From everyday essentials and more provocative pieces to men's underwear and sleepwear, to elevated loungewear and sportswear. The company offers bra sizes ranging from 30-46 in bands and A-H cups (up to 46DDD/42H), and underwear, sleepwear, and loungewear ranging from XS-4X/XS-XXXXL.

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