Fit:match Honored as High Impact Tech Startup
The Leading 100 List 2023, the highly anticipated international annual research list recognizing innovative tech start-ups driving the future of brand-to-consumer has been announced and the local Ft. Lauderdale-based FIT:MATCH has made the list.
FIT:MATCH is a ‘Digital Twin Matching Platform’ for B2B apparel brands enabling them to match their customers with the best-fitting products. The company’s patented algorithms derive a shopper’s 3D body shape, or “digital twin,’ using augmented reality and LIDAR-powered devices, to make personalized product recommendations in hard to fit categories. FIT:MATCH is designed to eliminate brands’ and consumers’ questions about fit in order to drive conversion and loyalty, while reducing returns.
The Leading 100 List, produced by The Lead, recognizes high impact technology start-ups that are transforming the direct-to-consumer business model and driving business value for brands as well as retailers. These young companies are venture capital funded and predominantly in their seed or series A round of financing. The Leading 100 companies are solving business problems, powering growth, and helping brands deliver on customer expectations through innovative, accessible, and powerful technology solutions. All companies were vetted and selected using a rigorous methodology which measured Innovation, Business Impact, Commercialization & Customers, Teams & Experience, Competition, Media Buzz, and Investor Value Creation. Company data was collected via a combination of CEO interviews, company nomination data, and publicly available market data.
FIT:MATCH, the digital twin platform, recently partnered with disruptor brand Savage X Fenty, in collaboration with Intel to launch the next generation of its award-winning, patented body shape technology. The product, dubbed Fit Xperience, gives shoppers the opportunity to get scanned in an in-store fitting room using Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit.
Within seconds, customers are matched with the best-fitting Savage X styles based on their exact body shape. This first-of-its-kind experience is available exclusively at Savage X Fenty retail stores, debuted at its new Lenox Square Mall location in Atlanta, Georgia in February.
This new experience weaves together augmented reality, computer vision and artificial intelligence, creating a re-imagined in-store fitting room experience. Shoppers who take part in Fit Xperience step into the fitting room where Intel RealSense depth sensors create an anonymized avatar based on their exact body shape. The technology then compares the shopper’s body to the database of digital twins (bodies that have been scanned previously), and – with an AI assist from Intel OpenVINO – recommends the best-fitting products to the shopper. By using depth sensors, and not cameras, to generate a mapping of a shoppers’ shape, FIT:MATCH has ensured the entire experience is both safe and private, with no videos and pictures taken or stored. The process is also extremely fast — it takes less than 30 seconds from beginning to end — saving time, both for the shoppers and the store associates.
Savage X Fenty closed a strategic investment in FIT:MATCH last year to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilizing body shape data rather than just standard measurements.
This is the type of “high impact technology” that The Lead is looking for in their startups honored in The Lead 100 List 2023.
“Capitalizing on the learnings from the initial Fit Xperience rollout, we wanted to take the entire experience to the next level. This new product leverages Intel’s RealSense technology, as well as OpenVINO software to deliver a powerful, fast, and immersive shopping experience,” said Haniff Brown, Founder and CEO of FIT:MATCH. “We truly believe this is the most frictionless in-store fitting experience on the market.”
Companies from across the value chain all around the world — including marketing, ecommerce, customer experience, stores, data, AI, last mile, checkouts and payments, sustainability, merchandising, and Web3 — were nominated & considered. All companies were vetted and selected using a rigorous methodology which measures Innovation, Business Impact, Commercialization & Customers, Teams and Experience, Competition, Media Buzz, and Investor Value Creation. The selection committee, led by The Lead’s Chief Content Officer, Sonal Gandhi, conducted the analysis and final selection.
“The pace of change in the fashion, beauty and consumer industries has become dizzyingly fast, even for the industry leaders,” says Gandhi. “The companies selected for The Leading 100 list represent some of the best examples of how technology innovation is helping address the needs of this rapidly evolving business environment. Some are helping brands get the best out of the latest advances in powerful technologies such as AI, while others are creating solutions to optimize efficiency and productivity across the value chain.”
The Leading 100 List of 2023 is presented in partnership with RILA, NYFTL, XRC Ventures, Plug & Play, The Robin Report, and SUBTA. The Leading 100 Selection Committee includes: Pano Anthos, Founder & Managing Director, XRC Ventures; Jackie Trebilcock, Managing Director, New York Fashion Tech Lab; Nicholas Ahrens, Senior Vice President of Strategy, Innovation & Content, RILA; Nick Reasner, Director, Innovation & Customer Experience, Simon Property Group; Chip Korn, Partner & Co-chair, Emerging Company & Venture Capital Practice Group, Foley Hoag; Ken Pilot, Founder, Ken Pilot Ventures; Will Decker, Head of Brand & Retail, Plug & Play Tech Center; Christine Russo, Principal, RCC Agency; Tom Barbaro, Co-Founder, Cogent; Juan Mejia, Managing Director, BrightTower; Ian McGarrigle, Chairman, World Retail Congress; and Robin Lewis, Founder & CEO, The Robin Report.
“At XRC Ventures, we are excited about new technologies that empower brands and retailers to innovate,” says XRC Ventures Founder & Managing Director, Pano Anthos. “The Leading 100 List includes startups that are doing just that by developing and leveraging new approaches in AI applications, spatial intelligence, supply chain redesign, sustainably-focused methods, and more. I look forward to seeing these startups help lead our industry into the future.”
The Leading 100 will be honored at The Lead Innovation Summit on July 12th & 13th, The Lead’s flagship event where the entire fashion, beauty, home, CPG, food, beverage, health, wellness, and retail innovation community will converge to engage the future of the direct-to-consumer business model. The annual event will bring together executives from enterprise brands and retailers, challenger DTC brands, innovative unicorns, technology start-ups, enterprise technology, investors, dealmakers, analysts, and stakeholders that comprise The Lead’s network.
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