Athletech News Feature: Fit:match & Intel Unveil New 3D Body Scanning Technology

At a time when industry leaders are moving away from traditional tools like BMI in favor of shape-based metrics such as the Body Roundness Index (BRI), Fit:match, a technology company specializing in 3D body scanning and analysis, has introduced a solution designed to do so while also aiming to meet the growing consumer demand for real-time, hyper-personalized body insights.

In partnership with Intel Corporation’s RealSense technology, Fit:match has launched Reflect, a one-sensor 3D LiDAR body scanning system designed to change how users access and utilize body data across fitness, wellness and retail industries.

During a recent launch webinar, Hillary Littleton, head of marketing at Fit:match, explained the impetus behind Reflect.

“Feedback from gyms, wellness centers, and other partners revealed a real need for tools that provide immediate, personalized body data,” she said. “While wearables are great at tracking metrics, they often miss out on immediacy and Reflect aims to bridge that gap.”

How it Works

Reflect is a freestanding, interactive 3D body scanning device designed to deliver precision measurements and personalized insights in seconds. Users stand on a turntable that spins 360 degrees as a single-sensor LiDAR scanner captures an accurate 3D body model in real time – generating a personal avatar. Minimal scan requirements ensure that scans can be done at any time with no need for fasting or X-rays.

Next, users can scan a QR code on the Reflect tablet to view their results via the Fit:match iOS app. Within the app, users gain access to a range of body insights, including:

• 3D body metrics and circumference measurements (neck to ankles)
• 2D dimensions
• Tools to track body transformations over time
• Personalized size recommendations from partnered retail brands like Lululemon, Skims, and Vuori and others

Precision and Privacy

Another touted benefit is the tech’s ability to protect privacy. Reflect does not capture bio-identifiable data such as photos or videos, but focuses solely on body shape and measurements, keeping user data secure.

For fitness professionals and gym operators, Reflect offers a visual, shape-based approach to body transformation. Gym members can scan themselves regularly to track changes, while trainers and coaches use the data to tailor programs with greater precision.

Littleton pointed out the increasing need for this kind of real-time data in athletic spaces.

“In competitive sports, understanding the intricacies of body shape is key to measuring performance. Understanding asymmetries — how one side of the body may differ from the other – can be key to targeting specific areas for improvement over time.”

Looking ahead, Fit:match plans to enhance Reflect’s capabilities even further. By Spring 2025, the company plans to roll out additional features, including advanced tools for tracking and comparing 3D avatars over time, making body data even more actionable for users. Other updates will allow members to better manage their profiles on mobile devices, share progress with trainers or nutritionists and receive size recommendations across partnered retail brands all within the app.

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